2 minWhat you need to know about your prospectsLet us be absolutely, unequivocally, clear. You cannot produce responsive, performance creative that is compelling and motivates a...
2 minWhy your copy doesn’t work reason #1: it’s selfishCopy that is written without the reader in mind is often written selfishly. And selfish copy kills response. But what do we mean by...
2 minWhy specificity is one of your most powerful advertising toolsIt's said that assumption is the mother of all f-ups. And they'd be right. One of the main problems we notice regularly in performance...