Providing information is not the same as motivating action
Direct response creative is more about the WHO, WHAT, WHEN, HOW, and WHERE. Who: Your headline should tell the reader plainly. "This is...
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- 2 min
Write a letter to a friend
Most ads would perform better if they were written as if they were spoken. But, if you really want to boost your ad performance, pretend...
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- 2 min
Why your copy doesn't work reason #4: where’s the problem?
Everyone knows you've lost a sale if your ads try to be too clever. What seems like a witty play on words or a spin on your product fails...
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