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Leaves
Working with principles to deliver
an offline
CPA as low as £6

For several years, digital has been outperforming offline channels in customer acquisition. But, through media saturation and competitive digital spaces, the time was right to test offline again.

Challenge

Deliver high-performing direct response insert and direct mail, yet still adhere to the brand's fresh, uncluttered branding and design assets.  

Scarcity 

The gift offer-end date on previous campaigns was buried in the terms and conditions. Dialling up the significance of this is a powerful trigger to act. 

Creative tuning

Deliver high-performing direct response insert and direct mail, yet still adhere to the brand's fresh, uncluttered branding and design assets.  

 

Interactivity

Paper formats can be a bit bulky, boring, and flat. So, it's less likely that this advertising will be kept around for a long time. This is why we suggested a pop-out card for the insert and a perforated DL voucher on the direct mail letter. People can use the incentive whenever they're ready by tearing it. 

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Scarcity

The gift offer-end date on previous campaigns was buried in the terms and conditions. Dialling up the signifi cance of this is a powerful trigger to act.

Social proof

Using testimonials is a great way to show the prospect the validity of your brand and offer. But increasing the specificity and word count of these more detail about individual products and service experiences can increase their effectiveness. .

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Every segment mailed delivered incremental profit vs. control

Kelly Cliff, Brand & Experience Manager

Authority  

On the insert, we recommended partnership endorsements from the other brands carrying their insert with their parcels. This imparts brand affiliation and authority, helping grow trust and credibility quicker. 

Personal

On the direct mail, we recommended extra personalisation on the DL voucher. This added element increases the likelihood of the incentive being kept for longer as people are less likely to throw something away that has their name on

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Media boost: CPA as low as £6

DM

Volume: £180,000

Revenue: £310,000

Profit: £116,000

RR: 13.95%

PERFORMANCE

INSERT:

ROAS: 4:1

DIRECT MAIL:

RR: 13.95%

CPA AS LOW AS £6
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James, P&P Founder

The Body Shop have recognised that offline can be a super responsive channel for them, easily competing with digital. The results across Door Drops, Inserts and Direct Mail speak for themselves!

Book your creative in for our free 'before & after' demo

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