Press Advertising
Our clients use press and magazine advertising with tremendous success. It is an excellent testing ground for new products and offers as you can go to market in a matter of days and there are a wide range of A/B splits available. We also have great relationships with the best Media Buyers in the UK to get you the best possible rates and boost your ROAS.
A new, but effective channel for Spotlight. Our direct approach in their Pre-Christmas press campaigns delivered excellent results.
National press provided an excellent supporting channel in the Christmas campaign for Concern Worldwide. Hard-hitting and direct, but with a sense of fun struck the right balance in this highly effective creative.
Our first creative in press produced an uplift in every A/B split test. In some case as high as a 100%. We have been working in this channel for B&D ever since and constantly evolve and optimise the creative to get the best possible response.
For Flavourly our work is multi-channel including Direct Mail, Inserts as well as press advertising. Their press campaign delivered above forecast and opened a new channel for them.