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3 min read
What is the difference between good and bad testimonials?
There's no denying that everyone enjoys spending money, especially on themselves. People want to solve their problems and make their...
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2 min read
Understanding the difference between features and benefits
The skill of turning features into benefits is regularly undervalued. Yet the impact can be transformational when it's mastered. The...
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3 min read
Why your copy doesn't work reason#2: give prospects more than one reason to act now
Did you ever buy anything on sale? Of course, you have. It might have been the only reason. But why did you? The simple answer is you...
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