3 minWhat is the difference between good and bad testimonials?There's no denying that everyone enjoys spending money, especially on themselves. People want to solve their problems and make their...
2 minUnderstanding the difference between features and benefitsThe skill of turning features into benefits is regularly undervalued. Yet the impact can be transformational when it's mastered. The...
3 minWhy your copy doesn't work reason#2: give prospects more than one reason to act nowDid you ever buy anything on sale? Of course, you have. It might have been the only reason. But why did you? The simple answer is you...