Working with principles to deliver
an offline CPA as low as £6
For several years, digital has been outperforming offline channels in customer acquisition. But, through media saturation and competitive digital spaces, the time was right to test offline again.
Challenge
Deliver high-performing direct response insert and direct mail, yet still adhere to the brand's fresh, uncluttered branding and design assets.
Creative tuning
Deliver high-performing direct response insert and direct mail, yet still adhere to the brand's fresh, uncluttered branding and design assets.
Interactivity
Paper formats can be a bit bulky, boring, and flat. So, it's less likely that this advertising will be kept around for a long time. This is why we suggested a pop-out card for the insert and a perforated DL voucher on the direct mail letter. People can use the incentive whenever they're ready by tearing it.
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