Your FREE...
Before & After...
Below are some snippets from the catalogue review we produced for YPO. Now one of our biggest clients
Scarcity
The gift offer-end date on previous campaigns was buried in the terms and conditions. Dialling up the significance of this is a powerful trigger to act.
James and the team at Paper& Pixels have optimised our catalogue in every single way. Their knowledge of what converts and their attention to detail is exceptional
Mimi Toure-Watts, Marketing Manager at YPO
A selection of our catalogue clients
Your Catalogue Review will be ready very soon...
And just 20 minutes of your time...
is all James our founder needs to walk through slides similar to above, but completely bespoke to your Catalogue.
After the review we will e-mail you the deck James presented and this is yours to keep and share. No charge, no obilgation.
​
What's the catch?
This might seem pretty generous from our side, but it's work we are happy to carry out. We found the best way to show you a little of what we can do is to work directly on your pages.
We are pretty confident that next time you have a creative requirement... we will very much be front of mind
​
Your FREE
A spread or 3 from your catalogue re-designed and optimised with direct response principles proven to increase conversions
The above broken down into a simple to follow guide of what we've done and why
Notes on the 80:20 page principle, reverse Z-track templating, AOV boosting cross-sell techniques and much much more
review includes:
PLUS: Your FREE V.A.S Eye Tracking Report
​
When we start each catalogue creative review, we first run the existing creative through our AI driven eye-tracking software.
The report gives us insights including:
Heatmap - an easy to read visual overview of the salient areas of the design
Hotspots - scores the probability of gaining viewer's attention in the hotspot regions
Gaze Sequence - the order of the 4 most likely to be noticed areas
​
The detailed VAS report is yours to keep and will be included in your review
These reviews represent incredible value and honestly they are a bit of a no brainer for any business that uses a catalogue as part of their marketing mix!
Alec Bartlett - Creative Director at P&P
Paper & Pixels consistently boost our ad performance across all offline channels and our catalogue rates have increased by 30+%, well into double figures"
Every Segment mailed delivered incremental profit vs. control one the direct mail with double figure response rates
Kelly Cliff - Brand & Experience Manager
Kirsty Young - Head of Performance Marketing
